Digital Marketing and Campaign Specialist

Key Responsibilities

Develop, manage, and optimize comprehensive digital ad campaigns across Facebook, Instagram and Google Search and also email marketing
Conduct keyword and audience research to target campaigns effectively.
Create compelling ad copy and collaborate on visuals to improve engagement and conversions.
Monitor and analyze performance metrics, providing strategies for ongoing optimization.
Conduct market research to identify trends, digital opportunities, and competitive positioning.
Prepare campaign reports with actionable insights and recommendations.
Work collaboratively with internal team members to maintain cohesive branding across all digital channels.
Assist in content planning and digital marketing strategy execution as needed.
Requirements

Bachelor’s degree or diploma in Marketing or a related field.
Minimum 2 years of hands-on experience managing:
Social media ad campaigns (Facebook/Instagram)
Google Ads campaigns (Search, Display, Video)
Strong proficiency with:
Meta Business Suite / Ads Manager
Google Ads
Google Analytics and tracking tools
Email marketing
Exceptional written and verbal communication skills with sharp attention to detail.
Strong organizational and time-management skills, able to handle multiple campaigns simultaneously.
Demonstrated ability to analyze data and suggest effective improvements.
Creative mindset with the ability to think strategically and execute efficiently.
Must be available to work in-person at our office.
Pay: $20.00 per hour

Benefits:

On-site parking
Work Location: In person