Job Description
Head of Brand & Marketing
Flexible Location (Glasgow, Edinburgh or Dundee)
At Thorntons Law, every moment matters. Join us as our Head of Brand & Marketing and you’ll feel inspired. You’ll feel connected. You’ll feel like you belong. And it all begins from the moment you join us.
That’s because we’ve created a different kind of law firm. Here, you’ll build relationships with clients and colleagues that really last. You’ll help shape what happens now, and what comes next. And we’ll support and encourage you to be the best you can be.
This is what life at Thorntons is all about. And this is your moment to be part of it.
About the role
As Head of Brand & Marketing, you will play a central role in shaping how Thorntons presents itself to clients, the market and our people. This is a senior leadership position responsible for defining and evolving the firm’s brand—ensuring that how we look, sound and communicate reflects our ambition, values and market position.
Working closely with the Chief Marketing Officer and senior colleagues across Growth & Business Development and Communications, you will translate firm strategy into compelling brand narratives, integrated campaigns and impactful client experiences. Leading the Brand & Marketing function, including the Studio team and Sponsorship & Events, you will drive consistent, high-quality creative output that strengthens our reputation, supports growth priorities and reinforces Thorntons’ competitive advantage.
Your leadership will ensure our brand is distinctive, commercially aligned and consistently expressed across every touchpoint—from campaigns and thought leadership to pitches, events and digital channels.
About the team
You will be joining a collaborative and forward-thinking Marketing & Communications team at an exciting point in the firm’s growth. With strong leadership support for brand development and marketing innovation, this role offers the opportunity to shape how Thorntons is perceived across Scotland and beyond.
You will lead the Brand & Marketing function, including two Senior Designers and the Events & Sponsorship Co-ordinator, working closely with colleagues across Growth & Business Development, Communications, Digital Marketing and the wider business services teams.
It’s about:
Brand Strategy & Market Positioning
• Defining and evolving the firm’s brand strategy, positioning and visual identity.
• Ensuring a clear and consistent brand across all practice areas, offices and communication channels.
• Developing brand guidelines, templates and creative assets to support firmwide adoption.
• Helping partners and teams confidently apply brand principles, tone of voice and visual standards.
Strategic Campaigns & Market Differentiation
• Working with the CMO, Growth & Business Development and Communications to shape and deliver brand campaigns aligned to firm strategy and sector priorities and translate growth ambitions s into clear, market-facing propositions.
• Developing and planning integrated brand and sector campaigns across digital and offline channels, in partnership with wider team
• Identifying opportunities to strengthen Thorntons’ differentiation in the legal and professional services market.
• Overseeing media planning and buying in collaboration with external agencies to ensure campaigns achieve maximum impact and reach.
Creative Leadership & Delivery
• Leading the internal Studio team to deliver high-quality, impactful creative work across firm initiatives.
• Managing relationships with external creative agencies and suppliers.
• Setting clear briefs, priorities and quality standards for all creative output.
• Ensuring effective planning and prioritisation across campaigns, projects and firmwide activity.
• Establishing clear KPIs and ensuring effective resource planning across the Brand & Creative function.
Pitches, Content & Client Engagement
• Supporting the Proposals & Tenders function through strong visual storytelling and pitch templates.
• Developing modular credentials content including case studies, sector expertise and lawyer profiles.
• Working with Communications and Growth & Business Development to translate legal insight into engaging thought leadership and campaign content.
• Supporting on legal directory and award submissions by ensuring clear, consistent and compelling brand messaging.
Brand Performance & Insight
• Defining and tracking brand metrics including awareness, differentiation and consistency.
• Producing reporting that demonstrates the contribution of brand activity to long-term growth.
• Using insight and data to refine strategy and strengthen brand equity.
• Ensuring brand performance indicators align with wider commercial KPIs and growth priorities.
Leadership & Collaboration
• Leading and developing a high-performing Brand & Marketing team.
• Building strong relationships with partners and colleagues across the firm.
• Promoting a culture of creativity, accountability and continuous improvement.
• Ensuring brand activity reflects the firm’s commitment to diversity, inclusion and responsible marketing.
What you’ll need
We’re looking for:
• Significant experience in a senior brand, marketing or creative leadership role—ideally within professional services.
• Demonstrable experience shaping and evolving brand and marketing strategy within a complex organisation.
• Strong creative judgement combined with commercial awareness and strategic thinking.
• Experience leading integrated campaigns across digital and offline channels.
• Proven ability to lead creative teams and manage external agencies.
• Excellent stakeholder engagement skills, with the confidence to influence and collaborate with senior leaders and partners.
• Strong organisational and leadership capability, with experience managing multiple priorities and projects.
Why Thorntons
• One of Scotland’s leading full-service law firms, with the scale, reputation and ambition to make a real impact in the market.
• A collaborative and forward-thinking culture where ideas are welcomed, expertise is valued and innovation is encouraged.
• The opportunity to shape and strengthen a national brand, working closely with senior leaders and partners across the firm.
• A role with real influence, helping translate firm strategy into distinctive campaigns, compelling creative and memorable client experiences.
• A firm that values professional development, wellbeing and flexibility, supporting you to grow and do your best work.
What we offer
We offer much more than just a competitive salary, and we’re committed to looking after our people in every way. Here’s just some of the benefits available:
Benefits
• 39 Days Annual Leave (includes 5 fixed public holidays)
• Contributory Pension Scheme with salary exchange
• Private Medical Insurance
• Critical Illness Cover
• Income Protection Cover
• Group Life Assurance
• Exceptional maternity, paternity, partner and adoption leave packages
• Assisted Conception & IVF Leave
• Health care cash plan to support everyday health expenses
• 24-hour wellbeing support
• Free Legal fees for moving home and life planning
• Cycle to Work Scheme
• Gym Discounts
• Retail Discounts
• Hybrid Working
Professional development
Access to a wide range of opportunities to build your expertise and advance your career, through courses, specialist accreditations, training, or business skills development.
Belonging
At Thorntons, we embrace diversity and are committed to creating a welcoming and inclusive workplace where everyone can thrive.
As a Disability Confident employer, we want to ensure that everyone has a positive experience when applying to join us. If you have a disability or are neurodivergent and need any adjustments during the recruitment process, just let us know — we’ll do everything we can to support you.
We work flexibly to meet the needs of our clients and our people. While not every role is the same, most offer a hybrid working pattern. We’ll work with you to agree the right arrangement that supports you, the role, and our clients.
Make the moment matter
If you’re looking for a career with a different kind of law firm, this is the moment to find out more - and apply.
Choosing the right company is about more than just the work—it’s about the people, the culture, and the opportunities to grow. At Thorntons Law, we’ve built something different. We’re one of Scotland’s largest and most respected full-service legal firms, but more importantly, we’re a firm that invests in you—your development, your ambitions, and your future.
All you need to do is apply by Sunday 3 May and we’ll be in touch.
Job Type: Full-time
Work Location: Hybrid remote in Glasgow G2 1DY
