Job Description
Position: Marketing Specialist
Job types: Permanent full-time
Location: Unit 1/257A Hanson Rd, Wingfield SA 5013, Australia
Salary: $76,515/year (plus superannuation)
Start date: as soon as possible
About Us:
At Bami Vietnam, we are passionate about bringing authentic Vietnamese flavours to the Australian market. Our mission is to provide a unique and memorable dining experience with freshly made, delicious, and high-quality Vietnamese cuisine. We’re looking for a talented and driven Marketing Specialist to join our dynamic team and help us elevate the brand presence of Bami Vietnam.
Job Summary:
As a Marketing Specialist at Bami Vietnam, you will play a crucial role in developing, implementing, and managing marketing campaigns that promote our restaurant and its offerings. You will also be responsible for analysing market trends, managing digital marketing strategies, and ensuring Bami Vietnam remains competitive in the vibrant food and hospitality industry.
Main responsibilities:
· Develop and execute marketing strategies to drive brand awareness and customer engagement across various platforms, including digital marketing, social media, email campaigns, and print media.
· Conduct market research to identify customer needs and trends in the local food industry.
· Manage content creation for Bami Vietnam’s website, social media accounts, and other marketing materials.
· Analyse marketing performance metrics, adjust campaigns to optimise results, and provide regular reporting to senior management.
· Coordinate with external vendors, agencies, and media outlets for promotional activities and partnerships.
· Organise and support events, promotions, and public relations activities to engage the community and increase brand visibility.
· Oversee advertising budgets and ensure cost-effective marketing expenditures.
· Monitor competitors’ marketing strategies and suggest new ideas to maintain Bami Vietnam’s competitive edge.
Qualifications:
· Bachelor’s degree in Marketing, Communications, Business, or a related field.
· Proven experience (at least 1 years) in a Marketing Specialist role, ideally within the hospitality or food & beverage industry.
· Strong understanding of current digital marketing trends, social media platforms, SEO/SEM, email marketing, and Google Analytics.
· Excellent communication, writing, and interpersonal skills.
· Creative thinking and the ability to develop engaging content.
· Strong analytical skills to interpret data and measure the effectiveness of campaigns.
· Knowledge of Adobe Creative Suite (Photoshop, Illustrator) is a plus.
Relevant Skills and Experience:
Strong experience in creating and managing digital marketing campaigns.
Ability to work effectively in a fast-paced, results-driven environment.
Experience in managing social media and website content.
Excellent organisational skills and the ability to multitask.
Experience with managing external agencies or third-party vendors is desirable.
Other requirements are:
Work Eligibility: Permitted to work permanently with no restriction on hours (Australian Citizen, Permanent Resident preferred)
Language: Conversant in English
Job Types: Full-time, Permanent
Pay: $76,000.00 – $77,000.00 per year
Work Location: In person
