Job Description
Job Title: Marketing Manager
Company: UrbanAge Homes
Location: Edmonton, AB (On-site + Local Event Travel)
Job Type: Full-Time
About UrbanAge Homes
UrbanAge Homes is a forward-thinking residential builder focused on modern design, quality craftsmanship, and community-driven living. We’re growing quickly and looking for a Marketing Manager who can take ownership of our brand, campaigns, and on-the-ground marketing initiatives while incorporating modern tools and AI-driven strategies to scale performance.
Position Overview
We’re seeking a hands-on, strategic Marketing Manager to lead and execute all marketing initiatives for UrbanAge Homes. This role blends digital marketing, brand strategy, AI-supported optimization, and onsite event management.
You’ll be responsible for planning campaigns, managing vendors, coordinating events, and leveraging AI tools to improve efficiency, targeting, and overall marketing performance.
Key ResponsibilitiesMarketing Strategy & Execution
Develop and execute comprehensive marketing plans aligned with business goals
Manage digital campaigns (social media, email, paid ads, website updates)
Use AI tools to assist with generating and optimizing ad creatives, copy, and audience targeting
Analyze campaign performance and apply data-driven insights to improve ROI
Continuously test and refine campaigns using AI-assisted insights and automation tools
AI & Marketing Technology
Utilize AI platforms for content creation and campaign support
Implement AI-driven workflows for marketing automation, lead nurturing, and follow-ups
Apply AI tools for lead scoring, segmentation, and personalized marketing experiences
Monitor and evaluate new AI tools and technologies to improve marketing efficiency and effectiveness
Use analytics platforms to interpret customer behavior and identify growth opportunities
Event & Onsite Marketing Management
Plan, coordinate, and manage all onsite marketing events (showhomes, launches, community events, open houses)
Act as the primary onsite marketing lead during events
Coordinate signage, branding materials, and presentation setup
Implement lead capture systems such as QR codes, digital forms, and automated follow-ups
Work closely with sales teams to ensure seamless event execution and lead conversion
Brand & Communications
Maintain consistent brand identity across all platforms
Oversee content creation including photography, videography, and copywriting, with support from AI tools where appropriate
Manage marketing collateral, signage, and promotional materials
Oversee website updates and ensure accurate and up-to-date project information
Team & Vendor Coordination
Work with designers, media teams, and external agencies
Manage budgets and timelines for marketing initiatives
Source, negotiate, and manage vendors for campaigns and events
Qualifications
3–6+ years of marketing experience (real estate, home building, or related industry preferred)
Experience using AI tools in a marketing context (content generation, automation, analytics, etc.)
Proven experience managing events and onsite activations
Strong understanding of digital marketing platforms and performance tracking
Highly organized with strong project management skills
Ability to work flexible hours, including evenings/weekends for events
Strong communication and leadership abilities
What We Offer
Competitive salary (based on experience)
Opportunity to modernize and scale marketing using AI and new technologies
Fast-growing, entrepreneurial environment
High ownership and direct impact on company growth
Pay: $48,139.15-$107,596.13 per year
Benefits:
Casual dress
Company events
Extended health care
On-site gym
On-site parking
Paid time off
Vision care
Experience:
Marketing: 3 years (required)
Work Location: In person
