Digital Marketing Specialist (Performance & Growth)

We are a busy fast paced marine and power sports dealership, looking for a friendly, self motivated individual to join our team!

About the Role

We’re looking for a data-driven and creative Digital Marketing Specialist to lead multi-channel campaigns, optimize conversion performance, and drive measurable business growth across both e-commerce and service-based brands.

This role is ideal for someone who thrives at the intersection of analytics, paid media, and hands-on website management.

Key Responsibilities

Plan, execute, and optimize digital marketing campaigns across:
Google Ads (Search, Shopping)
Meta Ads
Email and SMS marketing channels
Design and manage high-converting websites and landing pages using WordPress (Elementor), Shopify, SquareSpace
Implement and maintain conversion tracking systems using:
Google Tag Manager
Google Analytics
Analyze campaign performance and optimize ad spend to improve ROI and reduce inefficiencies
Conduct website and campaign QA audits to identify UX and tracking issues
Maintain brand consistency across all digital channels
Collaborate on content creation for both digital and offline marketing materials
Required Skills & Experience

Hands-on experience with:
WordPress CMS & Elementor
Shopify including Google and Meta product feeds
Google Ads & Meta Business Suite
Google Analytics & Google Tag Manager
Strong understanding of:
Conversion tracking and attribution
SEO best practices
Paid media optimization
Experience with marketing tools such as:
HubSpot, Mailchimp, Zapier, Canva, CallRail
Knowledge of HTML/CSS for tracking and website customization
Strong analytical mindset with the ability to interpret campaign data
Preferred Qualifications

Degree/certification in Marketing, Business, or related field
3-5 years of progressive experience in related fields
Google Ads & Google Analytics certifications
Experience managing multiple brands or campaigns simultaneously
Proven ability to improve ROAS and optimize ad spend
What Success Looks Like

Improved ROAS and efficient allocation of ad spend
Fully optimized tracking systems with accurate attribution
High-converting landing pages and seamless user experience
Consistent lead generation and measurable revenue growth
Why Join Us

Opportunity to own and scale multi-channel campaigns
Work in a fast-paced, growth-focused environment
Fun work environment
Team environment
Pay: $20.00-$30.00 per hour

Application question(s):

What makes you stand out above the rest?
Work Location: In person