Marketing Specialist

Marketing Specialist – Content & Copywriting Champion

Fulltime permanent role
Do you love uncovering insights as much as you love crafting great copy?
Are you looking for a role where you’re trusted to work autonomously while contributing to a high-performing, supportive team?
This could be your next move.

We’re looking for a talented Marketing Specialist who brings equal strength in insight gathering and written content creation — someone who knows compelling copy starts with asking the right questions. This is your opportunity to gain hands-on Āu wheako, Tūranga Karape (experience) with shaping compelling programme narratives across web and collateral through strong positioning and real insight.

About the Role

As our Brand, Product and Content Champion, you’ll ensure our messaging is engaging, accurate and strategically positioned for diverse audiences.

This role is a genuine 50/50 balance:

Surfacing insights through stakeholder conversations
Turning those insights into clear, compelling written content
Key responsibilities include:

Lead written content discovery sessions with internal stakeholders to gather insights, clarify positioning and surface programme strengths.
Translate complex programme information into clear, benefit-led messaging that communicates our point of difference, value and outcomes.
Write and refine compelling copy across websites, brochures and campaign materials.
Ensure all programme and product information is engaging, accurate and up to date.
Champion messaging consistency, clarity and accuracy across all marketing collateral and websites.
Develop and optimise user journeys to enhance the student experience.
Understand the product landscape and competitive environment to strengthen positioning.
You’ll collaborate with our supportive tīma (team) to source and develop written content for our website and marketing collateral. With your creativity and ability to connect with internal stakeholders, you’ll help create an outstanding user Āu wheako, Turanga Karape (experience) across our website and communications.

Mōu te take - E uiga ia te oe - About You

You’re a confident communicator who enjoys talking to people, asking smart questions and digging beneath the surface to uncover what really makes a programme stand out. You understand that great content starts with strong positioning.

You’ll bring:

At least 3 years' Āu wheako, Tūranga Karape (experience) in marketing, communications or content
Confidence in engaging stakeholders and extracting meaningful insights
The ability to translate complex information into audience-focused content
Strong copywriting skills across digital and print
An understanding of brand positioning and customer journeys
A detail-oriented mindset and awareness of market trends
Experience writing programme or education-related content is highly desirable.

He aha te take ka uru mai ai ki a tatou - Why Join Us?

Make a meaningful difference in a vibrant, diverse community
Work within a high-performing, collaborative Marketing team
Enjoy flexibility that fits around your whānau and passions
Access opportunities to grow your career
This is a full-time, fixed-term role reporting to the Creative Strategy Manager within our wider Marketing team.

If you’re ready to uncover insights and turn them into compelling stories — we’d love to hear from you.

Ahurea - Anga fakafonua - Culture:

You will work with some incredible people who are passionate about the positive impact we make to the communities we serve. We offer a work environment which values genuine people who care for others, are well-connected, open and approachable and strive for excellence in all we do. If you are excited by the role and feel you would fit well into our organisation, we would love to hear from you.

"Kua herea mātou ki te whai i te tūturutanga o Te Tiriti O Waitangi." We are committed to creating and maintaining a culturally sensitive work environment in relation to Te Tiriti o Waitangi.

Me pēwhea te tono - Tuku atu fēfē atu haau a tohi ole - How to Apply:

For a copy of the Job Description or to apply visit http://careers.manukau.ac.nz

If you would like any further information please contact Shallu Tokas, People and Culture, (09) 976 0221

Applications close date Monday, 11th May 2026.

Additional Information:

Please note that we will review applications as they are received. We encourage you to apply early to ensure your application is considered.

Manukau Institute of Technology and Unitec are proud to be an equal opportunity employer. We welcome and celebrate diversity and are committed to building a supportive and inclusive environment for all.