Assistant Store Manager - Dunedin

At Bailey Nelson, we’re on a mission to change how people see the world and how the world sees them. We’re a down-to-earth team that’s obsessed with improving every day, and we’re growing fast.


We’re looking for an Assistant Store Manager to join our Dunedin store who brings energy, leadership, and a genuine love for customer experience.


What you’ll be doing

As an ASM, you’ll play a key role in the day-to-day success of the store:


Support the Store Manager and Optometrist to deliver a seamless customer journey from eye test to frame selection and dispense
Take ownership of the store 2 days a week, leading the team and driving performance
Keep the appointment book running smoothly and ensure every customer interaction feels easy and enjoyable
Coach and support your team to deliver great service, every time

What’s in it for you


OTE $80,000 (Base + Super + Monthly + Annual Bonus + Profit bonus) (monthly & annual incentives)
2 free pairs of glasses per quarter product allowance so you can rep the brand in style and a year's supply of contacts!
Hands-on training in optical dispensing and leadership
Ongoing support and coaching from experienced leaders
We love promoting internally, so REAL opportunities for progression and to grow as we continue to expand across ANZ

Who we’re looking for


Someone who feels at home with our values: tight-knit, down-to-earth, and constantly improving
Experience in optics is highly regarded; alternatively, if you have supervisory or management experience in retail, hospitality or similar and are keen to learn - we are keen to teach! so we strongly encourage you to apply.
A confident leader who enjoys developing others
Confident in driving sales through honest, well-judged recommendations
Passionate about creating great customer experiences
Strong commercial acumen and a consistent focus on achieving strong results
Available to work full time 38 hours, Sunday–Thursday

This is your chance to step into an exciting role, elevate your leadership career, and be part of a brand that’s growing fast.


Ready to frame your future? Apply now.


Bailey Nelson is proud to be an inclusive, diverse workplace. We welcome applicants from all backgrounds and identities.