Regional Marketing Manager | Branch Banking

Hiring for Ahmedabad/Bangalore/Kolkata

Job Description:

Regional Branding & Activation support for urban & rural branches, also Strategize and Execute regional level marketing campaigns to meet a business objective. Shall oversee Regional AEM work for urban branches and support marketing & branch team on rural branding and activation.

Key Roles & Responsibilities:
• Work closely with regional marketing spoc plan and execute local activation, merchandising and weekend drives
• Organize & execute all Lead Generation Programs & BTL Activations for both Urban & Rural Branches for the region.
• Designing & implementing the Promotional campaigns for region
• Creating innovative events to generate leads.
• Plan yearly event calendar and execute it effectively
• Marketing initiatives to increase profitability for Branch through Promotions.
• Conceptualizing and executing R&R regional events.
• Development and execution of sales kits for branches, Loan centers and other alternate channels.
• Development of customer engagement programs and micro marketing at branch catchment areas.
• Organizing events such as conferences, seminars, receptions and exhibitions to promote company products & services.
• Assisting in providing marketing support for key product initiatives
• Coordinate with relevant departments, branch stakeholders and internal stakeholders to understand their problem statements. Design marketing solutions to help business teams bridge the gaps and help
• Provide clear direction and priority to the team, external agencies and vendors in terms of defining and meeting objectives
• Must be able to set a vision and intent in terms of creating benchmark initiatives