Senior Content Writer

Job Responsibilities:
• Collaborate with creative team members to produce content.
• Participate in driving the company's global marketing strategy.
• Ability to understand brand briefs, tonality and communication structure of a brand.
• Adaptive and willing to leverage the opportunity of writing copy for various categories, markets, and audiences.
• Obsessed with grammar and proofreading.
• Participate in market research to understand competitors and their positioning, leading to better decision-making in writing copy.
• Write copy for online and offline marketing campaigns customized to grow the pipeline with high-quality leads.
• Write copy that contributes to various marketing exercises such as prospecting and customer events, conferences, and exhibitions.
• Generate copy for customers that will be used in market surveys, webinars, whitepapers, case studies, blogs, videos, etc.
• Write copy for sales materials such as brochures and PowerPoint presentations.
• Collaborate with the graphics design group.
• Write content for training and awareness, which may be in the form of newsletters or content on Yammer.
• Write content for the company’s LinkedIn and Facebook pages.
• Write content for the company’s Twitter account.
• Stay abreast with the current industry trends.
• Most importantly, love the craft of writing the text for marketing, advertising, sales, training, awareness, and public relations.

Competency:
• Experience working in cybersecurity and data protection is helpful, but not mandatory.
• Ability to communicate highly technical information to a non-technical audience.
• Must possess very strong verbal and written communication skills in English.

Education/Training/Certifications:
• At least 8 years of experience in the field.
• Bachelor’s degree in marketing, advertising, public relations, or related field.
• Master’s degree preferable