Area Sales Manager

The position reports to the Regional Sales Manager
Direct reports: - Territory Sales Managers, Sales Officers /Sales Associates
Achieving Sales Target
The Area Sales Manager will support the Regional Sales Manager in achieving the monthly sales targets at given area
The ASM drives Top-line growth in the area and ensures all key metrices like Fill Rate, Cut Case Supply and OTIF are optimal
Distributors are appointed by the ASM wherever necessary and track their overall performance on key metrices.
Liaoning with key partner functions:

ASM will Project monthly demand, dealer wise & article wise to the supply chain team and ensure product availability at the depots through them
ASM to Implement the agreed credit policy with Customers both in terms of period of credit (number of days) and value of debtors (Rs Lakhs).
ASM to Plan and conduct Retailers meet in the area at defined intervals.
Carry out Market Study/Research
Study competitors offering in the market and give continuous input for New Product Development team for development of new articles at required price points.
Carry out survey through field staff on availability of products in retail side to evaluate Dealer performance in the area
Marketing Initiatives
The ASM is required to assess ATL requirements of the area under him and coordinate with Marketing Manager in rolling it out at desired frequency
ASM is required to assess the BTL requirement and implement the same on ground
ASM to Give inputs on formulation of schemes for the concerned region and roll out the promotional schemes ensuring targeted outcomes.
Drive Sales team

The ASM is responsible for managing the team, motivating them and getting them to deliver their metrices.
Conduct monthly performance review of CSM/Sales Officers in the area
Desired Skills & Experience
Person specification:

Postgraduate preferably with MBA (Sales & Marketing) from an institute of repute

Age 2+ to 33 years with 7 to 10 years of experience managing the sales function in an Indian FMCG company.

Comprehensive sales function knowledge, competency in SAP SD module is desirable.

Shows a high degree of common sense, customer focus and results orientation.

Strong leader with excellent verbal and written communication skills

Strong team orientation and ability to work effectively in collaboration