Job Description
To oversee our direct response advertising campaign, we're looking for an Advertising Manager. Directly reporting to the Director, you'll be part of a team of consultants and strategists focused on improving ROI. Plans, executes, and edits digital advertising content, landing sites, and surrogate scripts are all a part of the job. Develop and implement testing and optimization strategies in conjunction with Email and Creative Directors and the Director of Video as well as use lessons learned across all fundraising channels.
Job Title : Sr. Marketing Manager
Location : Lucknow, Uttar Pradesh, India
Salary : $ 26.26 per hour.
Company : Mode
Job Type : Full-Time
Qualifications:
• You'll be in charge of developing and executing advertising campaigns for the company and its many business units.
• Ensure that work is aligned with strategy and that resources are utilized by managing ad agency and media agency partnerships.
• Own extremely prominent native and display campaigns for client acquisition. Responsibility for headlines, landing pages, and testing falls under this umbrella.
• Developing and implementing a paid media plan for a marketing campaign across many channels (Google Ads, display ads, paid social, etc.).
• Manage program metrics reporting with media and research firms, ensuring that monitoring is in place prior to launch to collect outcomes relevant to goals and ad effectiveness. providing top management with analysis and learning
• Timelines, strategic briefs, media planning, ad development and technical/legal reviews are just some of the activities involved in managing ad campaigns.
• Consult with customers to determine the most effective advertising strategies, methodologies, and performance indicators for achieving your objectives.
• Including strategy formulation, writing, editing, and distribution, build and manage media and ad production to meet targets.
• Optimizing your paid advertising spending by leveraging data, suggestions, and project management activities to increase the number of conversions (messaging updates, AB testing, keyword strategy, ad creative, etc.).
• For the whole firm, write, edit, and supervise the development of related communications materials and assets.
Skills:
• Many of the following areas are well-versed to a high degree: Facebook Business Manager, Google AdWords, MOAT, DCM, OTT, and CTV are some of the companies that work with us.
• It's critical to have strong analytical and quantitative skills, as well as the ability to turn data into actionable tasks. It's also necessary to have a data-driven attitude.
• Proven track record of effective internet marketing campaigns and experimentation, including ownership of campaign results and the adjustment of methods to meet objectives and budgets.
• Deep knowledge of current digital marketing best practices and passion for exploring evolving trends and opportunities to support client objectives
• At least three years of digital advertising campaign experience is essential
