Search Engine Optimization Executive

Role:
To execute, optimize and maintain SEO road-map across onsite optimization, technical SEO, and optimal index ability/crawlability.

Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks for clients. You will also manage all SEM campaigns on Google, Yahoo, Amazon etc in order to maximize ROI.

Responsibilities:
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with social media teams to optimize campaigns.
Utilize analytical tools to measure the progress of content.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Requirements:
2+ Years of experience
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with A/B and multivariate experiments
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
Basic SEO & SEM experience managing PPC campaigns across Google, Yahoo, Amazon etc