State Head | Sales | Consumer Durable Group

We have an urgent role with a Leading Consumer Durable Group based out of Ahmedabad.

State Head : Gujarat

Location : Ahmedabad

Role

Make Strategies implement business policy guidelines to achieve business plan with focus on value, volume profitability by acquiring market share, ensuring business hygiene parameters by driving sales support team to achieve business objective.

Job Responsibilties
• Define roadmap for achieving Business plan, Business Plan includes collection targets, profitability targets and other aspects of strategic business unit along with sales targets.
• Responsible as a leader in ensuring guiding team on correct implementation strategies in achieving the desired targets as per Business Plan.
• Responsible for Network Trend Analysis, Network loss analysis taking corrective action plan for network expansion.
• Business target achievement (Quantity Value wise) sales forecasting for the branches as per Business Plan.
• Educate team on gap between current profitability vs target profitability assigning target in achieving the same.
• Proactively planning for liquidation of the ageing inventory
• Nurturing the relationship with the Key Channel Service Partners

Market Share
• Formulate strategies to increase counter share and market share by ensuring improvement year on year basis

Marketing Competition Tracking
• Define strategy for new product introduction and conduct product performance review and failure study
• Drive regional marketing team in consultation with corporate marketing team on new product introduction launch
• Monitor sales enhancement BTL activities, Product display, ISD placement as per defined guidelines
• Track the competitor products and conduct product bench-marking exercise to provide specific inputs to support PP, Factory and RD team in Product development.

Service
• Review service function periodically for better customer satisfaction

COLLECTION OUTSTANDING
• Review branch wise collection and outstanding and ensuring the outstanding amount is being collected within the timelines defined.

Billing Point Network Expansion
• Monitor Sales distribution plan through Direct Dealer / Distributor's. Suggest Network Expansion, Correction Channel Management strategies to team.

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