Search Engine Optimization Specialist

ABOUT THE POSITION: We are looking for an impactful Organic Growth Marketer to join our team. In this role, you will help establish our brand presence by driving content outreach and virality across the country through organic growth levers.

RESPONSIBILITIES:

• Drive rapid user acquisition with organic growth engines • Perform keyword and topical research to enable the discovery of the brand

• Optimize and manage our brand and product presentation across all social media and online presence, including pricing strategies, to maximize sales and profitability across marketplaces

• Devise and execute strategy for link building for content marketing to get massive organic traffic

• Perform content gap analysis to identify potential areas of growth for specific categories and geographies

• Establish processes for new initiatives in aiding organic growth through SEO

• Setup and execute search engine campaigns to ensure our brand content has maximum outreach

• Track conversion and regularly optimize ROI on different digital channels

• Drive product improvement for better conversion of leads

• Manage all Social Media Channels, Email marketing, SMS marketing etc.

REQUIRED COMPETENCIES:

• Expert in all aspects of SEO – be it on-page or off-page and technical

• Knowledge of required and relevant tools like – Semrush, Ahrefs Keywords Planner, etc

• Hands on practical experience with good client/s and company/s

• Fluency in Microsoft Office Suite and Google Applications (Outlook, Excel, Word, PowerPoint. Etc.)

• Strong Experience with SEO, SEM, SMM and Digital Marketing

• Strong English & Hindi communication (both verbal and written)

• Excellent time management and organization