Senior Business Analyst|Omni Channel

Job Summary

Description

Reporting to Global IT director- medical and is to lead medical digital channel activation and operate medical omni-channel products such as Pitcher and SpotMe across Reckitt ASEAN and LATAM

KEY RESPONSIBILITY AREAS
• Support/lead medical digital channel activation, i.e. social messaging, personalized HCP microsite, remote detailing, rep-led email, branded HCP portal, webinar and communication tool between HCPs and patients as part of Reckitt medical digital eco-system
• Train super users for medical omni-channel products- Pitcher, SpotMe and Experience Cloud
• Drive the development of omni-channel KPIs as well as have a full grasp of actionable KPIs on Pitcher and SpotMe
• Coordinate medical content development for digital channel and share best practice with across Reckitt
• Be partner with medical channel to develop omni-channel strategy and drive user adoption of omni-channel products- Pitcher and SpotMe
• Operate medical omni-channel product- Pitcher and manage Pitcher enhancements that require coordination across functions and take charge of setting up processes between global, regional and country teams.
• Coordinate with business and other product teams to drive connected dot under medical ecosystem
• Support medical omni-channel product rollout to all Reckitt countries
• Be the centre of knowledge for medical omni-channel products and responsible for medical omni-channel projects and regular reporting

WORKING RELATIONSHIPS
• Internal Contacts
• Global medical channel team, region/local medical channel teams and digital team
• External Contacts
• Pitcher, SpotMe, Experience Cloud and TCS

Essential

EDUCATION AND EXPERIENCE REQUIREMENTS
• Bachelor’s Degree in IT or marketing with more than seven-year experience in digital channel activation products, medical content management system or related fields such as Veeva CRM, Pitcher, SpotMe and Experience Cloud
• Self-driven with a passion for customer relationship management and omni-channel engagement
• Exceptional analytical skills and comfortable with a lot of data and drawing insights to make informed decisions.
• Good organization with strong project management skills to work with multiple teams across different countries.
• Strong team player who is collaborative and also able to carry out tasks independently while delivering timely results.
• Meticulously study performance and user behaviour and fine-tune strategies to increase engagement.
• Ability to communicate effectively and confidently at all levels and teams.
• Technical knowledge with Field Force CRM and Content Management

Preferred
• Experience with Sales Force Effective in business side is preferred
• Experience with pharmaceutical or consumer health company is preferred

Equality

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; ****** orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law