Digital Marketing Executive

Axestrack Software Solution Pvt Ltd is looking forward for Digital Marketing Executive (CW/SEO/SM) and open to welcome a versatile talent within team. If you want to expand the horizon, opportunity is open for you.


As a Digital Marketing executive, you will work towards growing and optimizing our digital presence organically. The ideal candidate cares about making a business impact, is an expert in on-page and off-page SEO, and has successfully used Content Marketing and Social Media especially LinkedIn as an organic growth strategy in previous roles.


You are an ideal candidate if

You have a relevant experience of 3+ years (experience in B2B SaaS is a bonus)
Have experience optimizing at least one top-tier CMS (experience with WordPress highly desirable)
You’re a pro at content writing and have demonstrated your impact through boosting website traffic and organic search traffic metrics especially lead generation
You have an experimental mindset and are not afraid to try new things

KEY RESPONSIBILITIES (Keywords Optimization, Content Creation, Competitor & Traffic Analysis and Authority Backlinks)

Perform keyword research regularly to optimize the website for existing content and discover new opportunities using SEO best practices to increase traffic to the company website
Ownership of company’s page ranking on top position, conduct website SEO audits including competitor analysis and report the overall growth & health metrics (weekly, monthly, and quarterly)
Conducting in-depth research on competitors/industry-related topics and developing new content in coordination with SEO goals to address gaps in the company’s current content. Also, to develop & optimise content across ad campaigns, emails, blogs, trade shows, articles, product descriptions/brochures, social media and landing pages (SEO Friendly)
Responsible for ensuring that content does not violate any copyrights/plagiarism/any legal issues
Define lead flow processes and lead generation/Conversion Optimisation
Email Marketing: Email strategy planning and campaign setup, Email graphic design, Campaign and Corporate Newsletters based on market news
Research and recommend websites to improve backlink profiles, address toxic links, earning new high-quality links from relevant sites and organic rankings for target keywords by reclaiming broken back links, unlinked brand mentions, and report on inbound links and linking domains and other KPIs
Write personalized outreach emails and document link acquisitions to report on link progress
Be brand aware and use socially accepted digital platforms for establishing company’s brand on the platforms like FB, LinkedIn, Twitter, Instagram, YouTube and so on.
Social Media Marketing: Designing and finalizing the images/visuals to be displayed alongside the content, targeting audience with special focus on the demographics, for maximum results
Working experience on SEO Tools like SEMRush, aHrefs, Screaming Frog/Visual SEO Studio, Google Analytics, and Search Console

Job Location: Jaipur
Job Type: work from office (Full Time)
Salary: As per industry norms