Digital Marketing Specialist New

Hands Carpets - New Delhi, Delhi
We are looking for a Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have a passion for marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset of growth. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Location: New Delhi
Job Profile:
This position will support the External Technical Team. Individual in this role will work on organizing and managing email communications to clients and/or prospects, managing the websites and other digital marketing campaigns. This position will have the opportunity to develop business skills and acquire a broad understanding of Hands with growth opportunities in digital marketing.

Key Responsibilities:
Plan and execute digital marketing, including Search Engine Optimization, Search Engine Marketing, Social Media, Display & Remarketing advertising campaigns, Website enhancements & updates
Create HTML files for email deployment
Set up, test, and deploy emails tied to specific lists
Create reports and dashboards on email and web product performance. Identify opportunities for improvement based on performance
Setup and ongoing optimization and management of PPC/Digital Advertising campaigns
Daily Account Reviews of campaigns, keywords, audiences, impressions share, ad copy, ad creative, quality score, and other important account metrics
Recommend changes to optimize programs based on analytical findings, business/industry best practices and current business needs
Measuring/reporting on the performance of all digital marketing campaigns and website traffic flow using a variety of web analytics tools
Qualifications required for The Role:
Proven experience as Digital Marketing Executive or similar role
Experience with Google AdWords, Display ads, Bing Advertising, Social media advertising, Email campaigns and Search Engine Marketing
Basic understanding of HTML, CSS, and JavaScript development and constraints
Knowledge and experience in retargeting/remarketing
Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
Complete understanding of landing page creation, monitoring campaigns & owning campaign results
Good oral and written communication skills
Additional qualification in web design or animation is a plus