Digital Marketing Executive

We are looking for adigital marketing executive for one of the companies in Vadodara.

You Will Be Responsible For

-Taking brand ownership and devising the brand strategy, including setting style guides, brand guidelines, brand vision, and value proposition for the short and long term.
-Translating brand strategy into brand plan and go-to-market strategy.
-Planning and execution of communications and media actions across offline, online and social media.
-Participating in product development, pricing and supporting new product launches.
-Guiding the Advertising & Promotion budget.
-Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
-Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
-Reviewing and optimizing the design and content of all online assets including the company website and social media pages.
-Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
-Using A/B testing to optimize digital marketing performance.
-Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
-Planning and executing viral marketing campaigns across a range of social media platforms.
-Working on app store optimization.
-Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
-Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

Skills Required

-You have at least 1 year experience, ideally within a Brand / Product Management, Digital Marketing or Ecommerce role.
-Experience within App Marketing, Digital Transformation / Change --Management, social media / Viral Marketing, would be a strong advantage.
-You have good knowledge of Content Management Tools (Magento, WordPress, Shopify).
-You possess strong analytical skills and are comfortable dealing with numerical data
-You are highly goal driven and work well in fast paced environments
-You pay strong attention to detail and deliver work that is of a high standard

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Job Types: Full-time, Regular / Permanent

Salary: ₹15,000.00 - ₹25,000.00 per month

Schedule:

Morning shift
Supplemental pay types:

Performance bonus
Quarterly bonus
Ability to commute/relocate:

Vadodara, Vadodara - 3+0001, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 1 year (Preferred)
total work: 1 year (Preferred)