Digital Marketing Executive

Responsibilities

Assist in the formulation of strategies to build a lasting digital connection with consumersPlan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awarenessBe actively involved in SEO efforts (keyword, image optimization, etc.)Prepare online newsletters and promotional emails and organize their distribution through various channelsProvide creative ideas for content marketing and update the websiteCollaborate with designers to improve user experienceMeasure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)Acquire insight into online marketing trends and keep strategies up-to-dateMaintain partnerships with media agencies and vendors

Requirements

Proven experience as Digital Marketing Executive or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google Adwords and email campaigns and SEO/SEMWorking knowledge of ad serving tools (e.g., DART, Atlas)Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsBSc/BA in marketing or relevant field

Job Type: Full-time

Salary: ₹200,000.00 - ₹613,463.++ per year

Benefits:

Cell phone reimbursementFlexible scheduleFood providedHealth insuranceInternet reimbursement

Schedule:

Night shift

Supplemental pay types:

Commission payJoining bonusOvertime payPerformance bonusQuarterly bonusShift allowanceYearly bonus

Ability to commute/relocate:

Mohali, Sahibzada Ajit Singh Nagar - 140307, Punjab: Reliably commute or planning to relocate before starting work (Required)

Education:

Bachelor's (Preferred)

Experience:

Recruiting: 1 year (Preferred)total work: 1 year (Preferred)

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