Content Marketing Executive

LogBase is a start-up based in Coimbatore; we are a SaaS (Software as a Service) business and provide e-commerce solutions on Shopify. We currently serve 10,000+ customer keywords/competitor customers keywords across the globe. We plan to grow our customer base in the coming years aggressively. We are looking for candidates who want to learn and grow with the company.

We are looking for an experienced “Content Marketer” to lead our products' SEO and content marketing efforts for our products. You will be responsible for organically increasing leads and conversions of our software products.

Responsibilities

Do keyword / competitor research to come up with content marketing strategies.
Prepare monthly content marketing plans for our blog and Youtube channel.
Lead content writers & creators and review their work.
Own publishing content on our website and social media.
Understand our products to ensure the content we deliver is meaningful and useful.
Come up with new initiatives like e-books, newsletters and other campaigns.
Actively partner with relevant websites for a link exchange and guest posting.
Set up and track metrics to ensure ROI on marketing efforts.
Contribute with content writing/video whenever possible.
Identifying and executing opportunities to improve our company’s and our content’s search rank, organic traffic, and related sales.
Required skills

2+ years of experience in content marketing for SaaS / Software.
Good written, grammar, and verbal skills (English).
Strong SEO skills like keyword research, Google Search and Youtube algorithms.
Knowledge of managing Webflow websites, or should be willing to learn.
Knowledge of E-commerce or Shopify will be an added advantage.
Job Type: Full-time

Salary: ₹30,000.00 - ₹80,000.00 per month

Benefits:

Health insurance
Schedule:

Flexible shift
Supplemental pay types:

Yearly bonus
Ability to commute/relocate:

Coimbatore - 641004, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

In 50-100 words tell us why you would be suitable for this position.
Education:

Bachelor's (Preferred)
Experience:

Content marketing for SaaS / Software: 2 years (Required)
Language:

English (Good written, grammar, and verbal skills) (Required)