Branding and Marketing executive

· Support the Business Development in raising the visibility of the School by carrying out an effective marketing and communications plan

· Develop the whole school marketing strategy

· Implement advertising, communications and event activities

· Responsible for the production of the annual school magazine

· Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness

· Contribute into school website including content and customer experience and the school’s social media channels

· Identify relevant community-based initiatives in which the school can play a relevant part, to support awareness / positive brand perception etc.

· Work collaboratively with school colleagues and admissions team; contribute to sharing of best practice.

· Updating the School’s Facebook and Twitter accounts

· Updating information about the School on external websites and directories

· Creating fresh and up-to- date web content, to pass to the IT Specialist as necessary

· Selection and ordering of promotional merchandise for exhibitions and for use as corporate gifts

· Managing the stock of all marketing collateral i.e. brochures; creating systems to identify when stock needs to be replenished

· Maintaining a photo library and arranging external photo shoots and filming with students as well as in-house photo shoots with School staff and students

· Assistance and coordination at Open Days of the School

· Coordinating the School’s annual graduation/ prize-giving

· Marketing support for the School’s annual activities

· Coordinating School events in relation to major accreditations and audits

· Develop and plan marketing strategies of the assigned brands.

· Plan and implement promotional activities, print advertisements, events, point-of-sales marketing etc.

· Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.

· Plan, monitor and review on the marketing budget.

· Plan and execute new service launches.

· Conceptualize and initiate digital and social media campaigns through working with various digital agencies.

· Responsible for planning and delivering innovative content across all social media platforms.

· Responsible for content creation including design and copy writing for digital ads and related marketing collaterals.

· Measure and report performance of all digital marketing campaigns.

· Manage, plan and execute online campaigns and promotions.

· Monitor competitor's activities through print, TVC advertisements and data analysis, as well as current market performance and trends.

Job Type: Full-time

Salary: ₹20,000.00 - ₹50,000.00 per month

Benefits:

Food provided
Schedule:

Day shift
Ability to commute/relocate:

Thiruverkadu, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Education:

Master's (Preferred)
Experience:

Branding Executive: 5 years (Required)
Marketing Executive: 5 years (Required)
Language:

English (Preferred)
Work Location: One location