Social Media Marketing Specialist

Job description

Industry : Beauty & Cosmetics

Love working with influencers and using social media?

We are seeking a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies and creative campaigns.

If you are a team player who displays a positive, professional attitude at all times who knows the influencer world, then you are the person we are looking for. Interest and passion for the Cosmetics industry is a must!

Responsibilities & Duties:

1 Conduct influencer research to identify right trends and reach out to influencers to onboard them for partnerships for all Social Media Platforms - Facebook, YouTube & Instagram.

2. Coordinate with influencers/affiliates to build a strong working relationship. You shall be the single point of contact for all the influencers we onboard.

3. Own and manage influencer relationships end-to-end with new, creative approaches to influencer campaigns via social media channels like YouTube, Instagram, Facebook.

4. Track core metrics for campaign performance like open rate, click-through rate, conversion rate, etc. for all outbound marketing campaigns across different channels.

5. Keep a for key trends in the influencer content ecosystem and gather market intelligence to identify new content opportunities.

Qualifications & skills requirements:

1. Minimum 1-2 years of relevant experience with an agency or brand.

2. Proven track record in outreach campaign strategies.

3. A deep understanding of the digital content and creator landscape with insights into production timelines and delivery processes is preferred.

4. Outstanding project management skills.

5. Relationship building skills, collaborative approach to work.

6. Excellent communication skills is a must.

Desired behaviors:

1. Proven experience in planning and managing social media and influencer campaigns and longer-term strategies.

2. Commercially and creatively minded.

3. Excellent communication skills and the ability to work well alone as well as with different departments across the business.

4.Process-driven and demonstrate an ability to deliver in a timely manner.

5. Energetic, enthusiastic, proactive and driven.

6. A self-starter with respect for others’ points of view Compensation & Benefits:

• As per industry standards

Job Type: Full-time- On site