Marketing Executive

The Offer
• Strong opportunities to progress your career
• Fantastic work culture
• Opportunity to make a positive impact

The Job

You will be responsible for :
• Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.
• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
• Translating brand strategy into brand plan and go-to-market strategy.
• Planning and execution of communications and media actions across offline, online and social media.
• Participating in product development, pricing and supporting new product launches.
• Guiding the Advertising & Promotion budget.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Driving performance marketing via Demand Generation / Customer Acquisition Funnel and SEO / SEM.
• Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Managing a team of 1-5 people.

The Profile

Skills Required:
• You have at least 1 year experience ideally in Digital Marketing, Ecommerce or Brand / Product Management within Internet and IT industry.
• Experience within Startup Experience, Social Media / Viral Marketing, Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.
• You have good knowledge of Campaign Management Tools (Hubspot, Mailchimp), Content Management Tools (Magento, WordPress, Shopify) and Google Analytics.
• You enjoy finding creative solutions to problems
• You pay strong attention to detail and deliver work that is of a high standard
• You are a strong networker & relationship builder

The Employer

Our client is hiring for Marketing Executive