Sales and Marketing Executive

Job Title ECA Department

Reporting to Divisional Retail Executive Grade Off Role

Based out of dealer shop in _______
Jobs Reporting Into Senior Officer

Location/Unit location / City - Valsad

Role Description

Job Purpose

Provide guidance to the customers at their residence by exploring various product & finish options after site inspection & evaluation Co-ordinate and supervise the execution of painting work at the customer sites through panel of appointed contractors as per asian paints recommended guidelines
Provide in-store consultancy to walk-in consumer in the Ezycolour Kiosk
Primary Responsibilities

Business Responsibility Areas
(Please detail out at least 8-10 Key Performance Indicators

responsibility areas)

ECA will be allocated at local dealer counter.
The ECA is to approach the consumers who walk-in to the store and inquire about their painting requirements.
The consumers who already have a contractor for executing the painting job need to be pitched only the Color Consultancy/Color Visualization/ Royale Play Design/ Stencil/ Signature/ Ext. Wall Art on the Ezycolour Kiosk / Booklet and taken through it.
The consumers who don’t have a contractor for executing the painting job need to be pitched the
Paint Right Service apart (from Color Consultancy/Color Visualization on the Ezycolour Kiosk).

As part of the Paint Right Service, the ECA needs to visit the consumer at his house at the appointment date & time.
On the first visit, the ECA is to do Site Evaluation and Site Measurement using the Paint Right
Evaluation Kit, fill the Site Evaluation & Site Measurement formats and hand them over to the consumer.

Post the same, the ECA is to provide Product Consultancy based on the Site Evaluation. Up selling
(Special Effects, Luxury Emulsions) and Cross Selling (Smart Care, Wood finishes) would be the priority in Product Consultancy.
Main Responsibilities:

After product consultancy, the ECA shows the profiles of Ezycolour Trained Contractors along with their contact numbers OR pitches the Complete Painting Service as per the Dealer Capability.
In case the consumer wants to go for Complete Painting Service, the ECA can show the Rate Card, the Terms & Conditions of the Service and ask the consumer to speak with the dealer for taking it forward.