Digital Marketing Executive

Candidates Profile

The candidate will be responsible for developing and implementing our SEO strategy.
• Expert with wide experience in SEO & SEO Tools.
• Minimum 2 years of relevant experience in SEO.
• Building backlinks for SEO rankings.
• Knowledge of Google Analytics and Webmaster tool
• Knowledge of promotions on Google/Yahoo/Bing.
• Understanding of Search Engine spider behavior.
• The candidate will be responsible for planning and implementing various off-page optimization strategies.
• Strong writing & communication skills.
• Ability to use statistical analysis reporting tools.
• Work with content and creative teams to execute recommendations.

Job Description
• Strong knowledge of SEO strategies like initial site analysis, content & keyword density analysis, adding Meta Tags, canonical issues, robots .txt, XML sitemap creation & implementation.
• In depth understanding of the search engine ranking algorithm.
• Manage and refine On-Page SEO strategy to increase qualified organic search engine rankings for consumer traffic, advertiser revenue and advertiser portal sales.
• Recommend site enhancements that maximize ROI and increase the rank of natural search result listings.
• Recommend optimizations for site architecture, URL rewrites, and alternate directories.
• Serve as an internal search expert to ensure best practices are shared and leveraged by all groups.
• Continuously improve tracking, reporting and profitability of the SEO efforts.
• Analyze and translate quantitative and qualitative data from the web analytics tool into an actionable SEO plan.
• Research and develop SEO best practices to identify new market opportunities and maximize program profits with improved organic rankings.
• Responsible for the management of the clients CPC campaigns.

Key Skills
• HTML
• Latest SEO/SMO trends and methods
• Team player