Digital Marketing Strategist

Note - Prior marketing experience is not necessary. Strong communication skills are a pre-requisite for this role as this is a client-facing role.

A Marketing Strategist is responsible for the implementation of marketing strategies. They not only complete extensive research to identify new marketing opportunities, but they also develop innovative concepts to promote brand awareness.

You will be expected to understand the client's business objective and devise strategies to fulfill those goals.
• Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations
• Set specific marketing goals that align with the overall direction and business goals
• Develop and maintain digital campaigns to increase web traffic
• Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI
• Forecast market trends
• Research market to identify new opportunities
• Generate innovative ideas to promote our brand and our products
• Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
• Use customer feedback to ensure client satisfaction
• Ensure brand alignment to increase brand awareness and equity
• Uses customer feedback to ensure client satisfaction