Job Description
If you have a passion for generating marketing qualified leads and flare to plan digital marketing campaigns, including web, SEO/SEM, email, social media, display advertising and an immediate joiner then ImpactQA is the place to be.
Our presence - New York I London I Dallas I Noida I Chennai
Come and shape your career with one of the Global leaders in Quality testing space and be a part of the growth journey
Job Description – Marketing Manager
Primary Skills:
• Manage the overall digital properties for ImpactQA and AppTread ( a software dev arm of ImpactQA)
• Work with Sales Team and Manage, Build, plan, execute and implement the overall digital marketing strategy in line with ImpactQA’s Vision
• Manage and allocate marketing budget in most efficient manner with an eye on marketing ROI
• Stay up to date with the latest technology and best practices
• Manage and oversee various content marketing channels
• Should have excellent command on SMO and Video marketing
• Suggest activities for improving the quality of online content
• Should have hands on experience in implementing, tracking and measuring metrics through analytics tools like near analytics and near analytics 360
• Should have proven track record on managing paid campaigns for service industry preferably in Software quality testing domain.
• Should be well versed with B2B listing platforms and how to optimize them for desired results
• Should be able to translate the ROI in meaningful business
• Should be well versed with Top down funnel approach
• Should be good in managing Sales funnel, MQL,SQL and Sales conversion %age terminology.
• Should be able to liaison with Sales team to manage SQL leads
• An exposure towards Event marketing management would be an added advantage.
• Forecast MOM/Quarter/Yearly sales and performance trends
• Lead, supervise and motivate members of the digital marketing team
• Research competitors and provide suggestions for improvement
• Keep abreast with industry and market trends and best practices
Education Qualification:
Preference will be given to engineers who understand the technology dynamics
Candidates from premier institutes like IIM, XLRI, ISB, SPJIMR, FMS Delhi University, MDI, IMT will be preferred.
Skill Set:
• Overall 8 - 10 years and minimum 5+ years of experience as a Digital Marketing Manager
• Must have 5+ years of experience working as a digital marketer for a software development /IT Service firm
• 5+ years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• 5+ years of hands-on experience with SEO, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
Life at ImpactQA
At ImpactQA, we believe that great people create great organizations. We cherish our employees and provide them with perks like flexible working hours, learning and self-development opportunities, competitive health care packages, on-site opportunities, shuttle services, an in-house dining facility, and so on. Our cheerful and supportive atmosphere pushes our employees to accomplish their best job. Individuals are celebrated by acknowledging their individuality through continuous rewards and recognitions.
Work with Us
ImpactQA is dedicated to fostering a diverse workplace and is delighted to be an equal opportunity employer. We provide an appropriate atmosphere, training, resources, and opportunity to assist you in growing and succeeding as a professional. You will benefit from the direction of our great leadership team, which will assist you in developing technical and functional skills and capabilities. And, because we serve more than 15 sectors throughout the world, you'll have the chance to gain significant industry knowledge. We provide an open platform where you may hone your present talents and acquire new ones to help you advance in your career.
About ImpactQA
ImpactQA is a global player in the quality assurance and software testing space, assisting enterprises in their digital transformation journeys using AI, DevOps, and Agile approaches. Our industry-agnostic services strive to improve our clients' quality, speed, security, and digital experience. Combining unrivaled knowledge and specialized talents across our service verticals, we are the first choice for enterprise and fortune 500 firms to help them remain ahead of the curve
