Alliance Marketing Senior Associate

Job Title: Alliance Marketing Senior Associate

Years of Experience: 4-6 years

Job Location: Bengaluru/Kolkata/Hyderabad

As a Senior Associate, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

Preferred Knowledge/Skills:

Demonstrates a thorough level of knowledge and/or a proven record of success in digital marketing techniques, marketing trends and industry leading practices, emphasizing the following areas:
• Optimizing experience with Marketing Automation systems and customer journey tactics;
• Illustrating digital marketing experience across channels, with a focus on email, social, web and advertising, alongside experience of measuring and analyzing data to build a picture of campaign performance;
• Understanding of Marketing Technology and its impact on go to market strategies;
• Driving business objectives and sharing insights on marketing activities and processes;
• Demonstrating knowledge of key business issues clients are facing and aligning go to market strategy and point(s) of view around those issues;
• Executing a data driven, integrated marketing strategy delivering results against strategic priorities that contribute to developing relationships and increasing brand equity;
• Conducting marketing tactics across several functional areas of the marketing mix including brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership and sales tools, events, etc. and supporting marketing strategy;
• Leveraging knowledge of competitive and market research to understand client issues, marketing dynamics and competitive strategies;
• Demonstrating knowledge of Marketing and Sales function, including Sales, Marketing, Brand, and Integrated Content;
• Executing marketing programs that are on the leading edge and leverage marketing technologies to create a greater client experience (e.g., social listening, analytics, etc.);
• Participating in evaluation, analysis, and interpretation of voice of the customer and market research information and applying learning to delivery of marketing programs;
• Leveraging knowledge of competitive positioning to contribute to development of messaging and marketing strategies;
• Developing relationships with all levels from peers to internal and external stakeholders and leadership;
• Leveraging writing skills to develop and edit internal communications and integrated content;
• Grasping firm capabilities and offerings and incorporate messaging into marketing programs;
• Delivering marketing strategies and plans that deliver positive results in brand awareness and revenue growth;
• Reporting on results of marketing programs and related return on investment (ROI);
• Identifying internal barriers and resource constraints in order to produce successful programs;
• Making independent decisions on the execution of marketing tactics across a wide variety of functional areas and escalating when appropriate; and,
• Participating in ongoing marketing strategy development and driving change by collaborating with other marketing and sales professionals