Digital Marketing Executive

The Candidate would undertake market research, understand the trends and customer preferences, create marketing strategy and budgets, oversee the creation of marketing materials and content, and perform all other relevant tasks essential for increasing business sales.

Responsibilities:
• Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online)
• Implementation of the marketing campaigns right from ideation to final analysis and refinement
• Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage
• Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need

Candidate would also need to be well versed with different types of organic as well as paid marketing channels such as:

content marketing, PPC advertising, Search Engine Optimisation, Search Engine Marketing, Outdoor Marketing, Social Media Advertising, email campaigns, Inbound and Outbound Marketing, lead generation initiatives, website design and landing page enhancement, copywriting, and comprehensive performance analytics of the marketing campaigns