Search Engine Optimization Executive

About your new company!!

Collegedunia is an education portal, matching students with the best colleges in India & abroad. We help in college research, exam prep tips, application process &also provide insights on-campus life. Launched in 2014, we are the highest ranked portal by Similar Web in education.

We have also been awarded as - Best Educational Portal- by IAMAI in 2017, and listed by TechinAsia as Top 100 Startups in Asia. Collegedunia is fueled by the energy of over a 1000 individuals having an average age around 25 years. The talent pool comprises data analysts, engineers, designers, writers, managers, marketers, which is increasing at 10% every month.

Job Description
• Tracking, reporting and regularly analysing web analytics data and the various search engine marketing (SEM) campaigns
• Managing campaign costs, ensuring that budgets are not exceeded, calculating monthly campaign costs, and taking other necessary steps to adhere to the budgets
• Optimising website copy and landing pages for SEM
• Undertaking regular keyword research, expansion, and refinement of keyword lists
• Researching the SEO efforts of competitors
• Developing and executing off-page SEO through link building
• Working with the website development team to ensure best practices are deployed
• Working with the content marketing teams to ensure SEO integration in all content creation and programming

Requirements:
• B-Tech Freshers
• Knowledge of pay-per-click (PPC) campaigns across various search engines such as Google, Bing, etc.
• A detailed understanding of performance marketing, lead conversion and online customer acquisition.
• Mastery of various website analytics tools such as Google Analytics, Net Insights, and WebTrendsa.
• Understanding of languages such as HTML, CSS, and JavaScript development and the challenges
• A knack for remaining updated with the latest SEO trends and best practices