Digital Marketing Executive

Current Job Vacancy in Chennai Contact Number

Full Job Description

About AIWO

AIWO(from the word AIWO which in Japanese translated to Love ‘Thyself’) is a health care enabler that aims to improve the health quotient of individuals of all ages. AIWO provides solutions to individuals and healthcare providers targeted at preventing and possibly reversing metabolic conditions such as heart disease, diabetes, PCOS, liver disease and others. AIWO also has its own science-driven wellness centres that provide personalized and advanced diagnostics with a range of spa-like treatments to help guests diagnose illness early and optimize their health and wellbeing. It follows a new healthcare model, based on prevention and personalization, as well as the belief that we owe it to ourselves to know our bodies and learn how to thrive at any age.

Supercharged by a group of scientists and researchers, AIWO aims to change lives by helping people achieve peak health and performance. AIWO’s programs are specific, easy to implement and highly affordable.

The Role

We are looking for an experiencedDigital Content Strategistto develop, implement, track and optimize our digital marketing campaigns across all digital channels. The candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. This role is based in the coastal city of Chennai — the SaaS capital of India.

What You’ll Do
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

You Should Have
• 2-4 years of proven working experience in digital marketing leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of Hubspot and ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords, LinkedIn and Facebook campaigns

What to expect next:

You will receive a call/email regarding the job application on being shortlisted. There will be four stages of interviews; the first three will be telephonic/video, and the final round, in-person. The first will round be HR; the second and third will be technical, and the last, an in-person discussion in our office.

Aiwo is committed to equal opportunity and diversity and recruits people based on merit.

Job Types: Full-time, Regular / Permanent

Salary: ₹20,000.00 – ₹30,000.00 per month

Schedule:
• Day shift

Work Location: One location