Client Servicing Manager

The ideal Client Servicing Manager will handle the agency’s daily operations. You will be the primary point of agency contact for their clients. Being custodians of the brands you service and representing the client during the internal meetings at the agency. The job is to balance the deliverables with tact and add value to the overall equity of the brand/s they are responsible for.

The Client Servicing Manager requires building clarity on the way forward across various departments internally and prioritising work schedules through consensus with the client. Their role is very critical for retaining the client for a longer term and also fetches more business from existing clients. They are also expected to actively work on New Business Development initiatives.

Work Experience: At Least 5 years in a conventional advertising agency

SKILLS NEEDED

Client Servicing Manager must have strong interpersonal and communication skills and must have worked in an Advertising agency before. They must be able to strengthen the relationship between the agency and the clients. They must be good at:

● Understanding the client’s business model

● Knowing the marketplace and factors affecting sales

● Advertising techniques from creative, research, and media outreach

● Understanding the needs of the client while being driven by a complex timeline of tasks

● Stress management, organizational skills, collaboration, and teamwork

● Effective utilisation of the resources and proactive approach

● Briefing the copy and the creative department and formulating marketing strategies

● Liaising with, and acting as the link between, the client and advertising agency and ensuring that the communication flows effectively

● Overseeing the status of advertising campaigns

● Presenting campaign plans to clients for approval or modification

● Meeting deadlines and prioritising tasks

● Handling budgets and managing campaign costs;

● Writing reports, keeping records and financial details

● Helping to secure new business

● Handling the profitability of accounts

● Gaining, maintaining familiarity with and keeping up with changes in the nature of clients' products, business culture and competition

● Monitoring the effectiveness of campaigns

KRAs:

● To assist the Client Servicing Team in achieving the Gross Profit Target

● To ensure timely collections for all the clients handled by the individual

● To ensure that all the deadlines given by the Teams are met, ensure desired customer value through quality output, handling operations, and execution of all the tasks

● To adhere to the systems and processes prevalent in the organisation in totality

Education: MBA-Marketing, Mass Communication, or any other relevant post-graduation degree