Digital Analytics Developer|Sr| Developer|Tech Lead

Job Description

We are looking for a marketing technology professional with a very strong focus on digital analytics who loves to transmit his / her passion for web technologies and big data projects to clients to shape and drive their digital solutions and experiences.

You are a good fit if you are a sharp mind that gathers and analyses marketing & business needs and translates into efficient marketing platform solutions.

Translating marketing planning and processes into workflows and required marketing tech stacks, especially covering Digital Analytics.

Netcentric may probably feel like home for you, if you are flexible, even when choosing your working spot anew everyday. You master one of the leading Analytics Solutions such as Google Analytics 360, Google Marketing Platform, Adobe Analytics, Adobe Marketing Cloud, Tealium, Salesforce etc.

and are eager and willing to expand your knowledge beyond them. Resting on your laurels is not familiar to you, nor is it for us.

In your day to day activities you will ...
• Consult and master projects with respect to tracking and measuring all desired on and offline touchpoints
• Advocate and consult customers through the creation of Analytics, Data Management and Customer Data Platform solutions
• Translate and define technical requirements for your internal colleagues and Technology Engineers to build and implement the desired solutions such as Tag Management Systems, Data Layers, Online & Offline Data Conjunction, Channel and Touchpoint Integrations, Implementation of various platforms and reporting solutions together with A / B Testings and high end personalization solutions
• Establish standard data privacy compliant processes for client’s digital properties, to set up, maintain and track data for reach, performance, engagement and other behavior metrics
• Project manage account analytics efforts setting company-wide best practices and processes
• Manage Digital Analytics projects end to end from client handling, implementation, QA and support including trainings and ongoing customer support

What do we require?
• A proven record in managing analytics and data management projects
• Being able to develop strategies for data management solutions in digital marketing with a solid understanding of tracking omni-channel touchpoints
• 3+ years of hands-on experience with Analytics / Digital Marketing tools and services with e.g. Google Tag Manager, Google Analytics 360, Google Optimize, Google Cloud Products incl.

BigQuery, Adobe Analytics, Adobe Target, Adobe Launch, Adobe Audience Manager, Tealium, Pega, Salesforce, Data Studio, Tableau, Looker.
• Sound knowledge of CDP, DMP, DSP, Ad Serving landscape
• Ability to multi-task and perform effectively under pressure
• Excellent written and verbal communication skills in English

What makes us smile when looking at your profile

You are able to read / write basic HTML / HTML5 / CSS / JavaScript, other front end languages (Python, NodeJS, PHP, etc.

and ability to query large databases (SQL)
• Detailed experience in Online Marketing campaign and performance management
• Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow
• Ability to explain architecture proposals to non-technical audiences and communicate business value of suggested ideas & plans
• Solid understanding of data privacy and data governance regulations such as GDPR
• Willing to work out of Cognizant Netcentric Kolkata location

Additional Information

At Cognizant Netcentric,

you get

Full time employment (Permanent contract)

Medical Insurance per Cognizant Policy

Learning & Development opportunities

Holistic Employee Well-being approach

Compensatory work off for working on holidays

Annual leave policy - Vacation, Personal and Sick leave

Maternity & Adoption Leave

Referral Recognition Bonus

Agile Environment