Digital Marketing Executive | Sr| Executive

Job Description

Job brief:
• We are looking for an experienced Digital Marketing Executive/Sr. Executive to assist in the planning, execution and optimization of our online marketing efforts for Navicare clinic
• Experience in the field of healthcare industry will be an added advantage.
• The ideal candidate will have a passion for all things marketing and technology.
• He/She should be will be well versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
• He/ She should be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities:
• Assist in the formulation of strategies to build a lasting digital connection with the end customers.
• Generating & tracking daily leads/ enquiries on Navicare website/ Practo/Justdial/ GMB /Lybrate/ Whatsapp etc.
• Plan and monitor the ongoing brand presence on social media (Facebook/ Instagram/ Linkedin/ Youtube)
• Assist doctors in weekly/monthly video content creations for Youtube & blogs for the website.
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Should communicate with internal doctors staff regarding content generation and feedback.
• Should communicate with externals vendors too.

Requirements and skills
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM preferably healthcare
• Working knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Bsc/Bcom/ BA/ BE/ BMS/ BMM or relevant field
• Certification/ Diploma in Digital Marketing / Google Certified

Role:
Digital Marketing - Other

Salary:
Not Disclosed by Recruiter

Industry:
Medical Services / Hospital

Department:
Marketing & Communication

Role Category:
Digital Marketing

Employment Type:
Full Time, Permanent

Key Skills

digital marketing

youtube

Social Media Marketing

seo

creative content writing

Search Engine Optimization

Skills highlighted with ‘‘ are preferred keyskills

Education

UG:
Any Graduate

Company Profile

Rusan Pharma

Rusan is a research driven pharmaceutical company having its Manufacturing Units in India and Worldwide Marketing of Pharmaceutical Formulation, Active Pharmaceutical Ingredients and Intermediates. The company has its own Research & Development centre at Kandivli (west), Mumbai, state of the art, Bulk Manufacturing Plant at Ankleshwar and Formulation plant at Dehradun and SEZ, Kandla having approval of MHRA (UK), MCC (SA) and other International Health Authorities. March 2008 - 82 Crs., Expected by March 200+ €“ 150 Crs.

Contact Company:
Rusan Pharma
Address:
58-D,GOVT INDUSTRIAL ESTATE, MUMBAI, Maharashtra, India