DM | Trends Ernakulam

Posted Date

04 Apr, 2026

Business

Reliance Trends

Family

Trends Store

Functional Business Area

Store Operations

Location

Palakkad

Job Responsibilities

• To achieve the revenue and gross margin targets for the categories managed
• To optimize the store display stock and back-store inventory to increase the stock turns for the category
• To ensure effective stock and visual merchandising including product label, accurate and updated prices, special/periodic promotional offers point-of-purchase promotional materials, sales planning.
• Monitor sales figures vis-à-vis plan/forecast and interpret trends to facilitate inventory planning along with the Sales Manager/Buyer.
• Work closely with buying team to ensure 100% fill rate at store.
• To ensure shrinkage on floor is minimized as per company guideline.

• Increase sales and margins and minimize expenses, including dump and shrinkage
• Conduct market surveillance for category managed in terms of competitor’s product and model mix, selling prices, promotional offers, visual merchandizing, customer traffic/footfalls and implements the best practices on the floor with the co- operation of Buyers.
• Gather consumer data for feedback
• Sales staff are trained and constantly updated
• Product knowledge, brand differentiation
• Recognize and develop talent
• Mentor sales assistance through training and career planning
• Update category and store associates on latest development in new product/brands and presentation/selling technique
• Healthy Sales and achievement of store KPI's - No of bills / ATV/ SPF/FUPT/Loyalty
• Profitability from stores vide
• Growth in Sales
• Adhering to operations parameters as per SOP in accordance with overall company policy.
• Improving the commercial performance of the showroom by increasing its turnover.
• Maximising profitability through efficient showroom operations.
• Managing Human resources, finance, inventory, customer care, Marketing and administration.
• Ensuring a delightful shopping experience to customers and making the showroom to customers a preferred shopping destination to shop.
• Revenue per Sq Ft and Gross Margin per Sq Ft for the categories managed
• Increase in conversion ratio of respective category
• Increased Average Transaction Value per customer
• Stock Availability in terms of per cent reduction of stock-outs
• Complete adherence to the training calendar for category team leaders and sales associates
• Accuracy and uptime of all forms of Visual merchandizing for categories managed
• Increase of Stock Turns for

Education Requirements

Graduate/Post Graduate

Experience Requirements

2 to 3 Years

Skills & Competencies

• Customer focus
• Result orientation
• Team Building
• Routine management
• Analytical Skills
• Business Acumen
• Team Work
• Interpersonal Skills
• Ownership
• Attention to Detail
• Operational SOPs
• Customer Service
• Ability to work under pressure
• Communication Skills
• Commitment to Excellence
• Analytical Thinking
• Result Orientation
• Ownership mindset