Digital Marketing Specialist

Role: Digital Marketing

Industry Type: Real Estate

Functional Area: Marketing & Communication

Employment Type: Full Time, Permanent

Job description

● Create awareness of and develop the brand you're marketing

● Help with marketing plans, advertising, direct marketing and campaigns

● Develop and implement a marketing strategy (often as part of a wider sales and marketing

programme)

● Evaluate and review marketing campaigns, advertising and SEO to make sure the correct

mediums are being used and campaigns are effective

● Track marketing performance and return on investment and prepare weekly or monthly reports

for management

● Monitor and report on competitor activity.

● Source advertising opportunities and place adverts in the press or on the radio

● Work closely with in-house or external creative agencies to design marketing materials such as

brochures and adverts

● Write and proofread marketing copy for both online and print campaigns

● Produce creative content, including videos and blog posts

● Run social media channels

● Arrange the effective distribution of marketing material.

● Conduct market research, for example, using customer questionnaires and focus groups

Required Candidate profile

● Proven experience as marketing executive or similar role

● commercial awareness and business acumen

● copywriting and design skills

● creativity

● an eye for detail

● analytical and strategic thinking

● drive and self-motivation

● a flexible approach to work

● the ability to work well under pressure

● teamwork and the ability to foster good working relationships

● influencing and negotiation skills

● IT, social media and numeracy skills

● Good understanding of market research techniques, data analysis and statistics methods

● Thorough knowledge of strategic planning principles and marketing best practices