Social Media Manager

Greetings from FixCast.in!!!

We are looking for a competitive and trustworthy Digital Marketing Executive to help manage company website (including all images, tools, and content) Oversee management of all digital channels (including updates, design, and user experience) Manage day-to-day messaging/posts Provide customer service by answering questions and concerns when necessary Conduct and report analysis of site and social traffic Establish and monitor ROI and KPIs Create, maintain, and implement digital marketing and editorial calendars Maintain effective, cohesive, and engaging brand messaging Update and manage company blog, e-newsletter, and social media platform.

Responsibilities

You will be expected to use your experience and initiative to build and maintain a brand presence through targeted PR outreach, influencer relationships, events, and communications across all social media channels. Manage company website (including all images, tools, and content) Oversee management of all digital channels (including updates, design, and user experience) Manage day-to-day messaging/posts Provide customer service by answering questions and concerns when necessary Conduct and report analysis of site and social traffic Establish and monitor ROI and KPIs Create, maintain, and implement digital marketing.

For PR:

Lead press activity surrounding all key brand moments, campaign launches, events, and partnerships to maintain and build awareness, drive traffic, and grow business.

Manage our affiliate network strategy, executing campaigns in line with the content calendar and securing regular communications with key partners.

Develop and maintain excellent relationships with the press.

Increase coverage of brand initiatives and founder's profile.

Build and manage affiliate relationships with publishers and bloggers.

For Social Media:

Responsible for all social content delivery across all brand platforms (Instagram, Facebook, LinkedIn, Twitter), scheduling posts and stories across all accounts.

Planning, developing, and executing media communication strategies and influencer marketing programs by following the company’s business objectives.

Creating social media content strategies to increase brand awareness and boost community engagement.

Staying up-to-date with innovations and updates on social media platforms and researching popular content ideas.

Form key relationships with content creators across social media platforms to maintain brand awareness and sales.

Community management across our Instagram channel and engaging with comments and reposting tagged content.

Drive more video content on our platforms. Managing them from ideation to creation in collaboration with the Graphic Designer.

Qualifications Education:

Bachelors degree in marketing, communication or a related field Work Experience:
• A minimum 2 years of experience in digital marketing Skills Required Expertise in Internet Marketing & Social Media Optimization from SEO Perspective.
• SMM specialization in Facebook, Twitter, Linkedin, YouTube, Pinterest, Instagram and other social media is a must.
• Deep knowledge of Search Engine Optimization & Marketing and On-Page, Off-Page Optimization Researching relevant keywords to be targeted & Competitors Detailed Analysis, Meta Tags optimization & page content optimization.
• Working knowledge of web design principles, best practices, and content management platforms Familiarity with analytical tools such as Google Analytics and Webmaster Tools.
• Possess strong analytical skills and comfort in dealing with numerical data Demonstrated ability to development and execute sales and marketing strategies Excellent written and verbal communication skills Strong team player who can manage multiple stakeholders Adaptability and ability to thrive in changing.
• Job Types: Full-time, Regular / Permanent, Internship
Contract length: 6 months

Salary: ₹18,000.00 - ₹35,000.00 per month

Schedule:
• Day shift
• Flexible shift
• Morning shift

Ability to commute/relocate:
• Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Experience:
• total work: 2 years (Preferred