Digital Marketing Executive

Company Description

Playto Labs is an early-stage angel funded startup by IIT Kanpur alumni, working to make kids future-ready through play. We are building toys, games and curriculum where kids can learn through play. Within a year of launch, we have paying customers from 33 countries and are working on a large international opportunity. The current core team at Playto Labs has earlier built Skyfi Labs where they developed 100+ experiential learning products for UG level students, authored papers in experiential learning and won awards. Those products have paying customers from 67 countries and are rated 4.6+/5 on Google and FB with 1000+ reviews. With such a background, the team is now working on building highly engaging learning-by-doing products for kids. Playto Labs has raised a round of funding from some amazing angel investors who have built and exited startups successfully. Most of them invested after first becoming customers of Playto and seeing how the product is impacting their own children.

Job Description

Responsibilities:
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and advertising campaigns.
• Design, build and maintain our social media presence
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Qualifications

Qualifications:

Very good communication skills

Passionate about marketing

Bachelor's degree in any field

2 to 4 years of proven working experience in digital marketing

Strong understanding of SEO fundamentals

Ability to do Keyword Research and identify opportunities

Ability to run Ads and analyse the performance of the campaigns

Basic Knowledge of HTML/ CSS is a plus

Strong Analytical Skills

Self-Motivated and ability to function independently

Additional Information
• Adaptable and flexible
• Ability to perform under pressure
• Agility for quick learning