Senior Content Writer

I’m Laiqa is a brand founded by and for women, on a mission to inspire a new behaviour towards wellness by empowering 1 cycle at a time. Our platform – product – services offering creates an ecosystem for holistic feminine wellness. With more than 2 lac customers till date, we are on our way of realizing our mission by being confidante and concierge to women. One of the key objectives of the brand is to create conversations around various aspects of feminine wellness and this starts with building credible content. As a brand we have already developed 2500+ long format and short format content. As a Content Writer, you will collaborate with marketing & product teams to create a repository of relevant and educational content for the user. The role includes, - Working with the founding team to build the content strategy and execution- conducting in-depth research on industry related topics. - Conducting key word research to plan the content calendar in collaboration with the team , leading to brand discovery and then engagement - Writing long format content for blogs, wellness programs , wellness plans , app and website - Working with the marketing and product team for content around packaging, advertising campaigns - Edit & proofread copy for errors and inconsistencies. Ensuring consistency in brand tonality and style across channels of communication. Requirement: - Bachelor;s degree in English, Journalism, Marketing, Communications, or related field - 5 to 7 years of experience in content writing for digital channels - Experience with content management systems, such as WordPress or Drupal with familiarity with marketing tools such as SEMrush, Hootsuite If you have a love for content, are persistently agile with an eye for detail and have a passion to make a difference to feminine wellness, do reach out to us Job Types: Full-time, Regular / Permanent Pay: ₹400,000.00 - ₹600,000.00 per year Schedule: • Day shift • Monday to Friday • Morning shift Ability to commute/relocate: • Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required) Education: • Bachelor's (Preferred) Experience: • total work: 1 year (Preferred) • content writing: 3 years (Required