PPC Executive

Industry: E-commerce, Healthcare, B2B, B2C, Cannabis; (International Client exposure is preferred)

Skills required: Report Generation, Pay per click, Reporting, Content Marketing, Keyword research, paid campaign knowledge, Google Analytics.

Work From Office

Immediate Joiner

Job Location: Baner, Pune

Responsibilities:

· Participate in forming effective paid search strategies

· Launch and optimize various PPC campaigns

· Oversee accounts on search platforms (Google AdWords, Bing, Taboola, Programmatic etc.)

· Be involved in keyword selection and audience targeting

· Monitor budget and adjust bids to gain better ROI

· Track KPIs to assess performance and pinpoint issues

· Produce reports for management (e.g. dashboards)

· Write attractive and concise copy for adverts

· Suggest and develop new campaigns across multiple channels

· Maintain partnerships with PPC ad platforms and vendors

· Find ways to reduce risk of click fraud

· Keep abreast of PPC and SEM trends

Requirements of the role:

· Proven experience as a Core PPC Expert or Digital Marketing Specialist

· Experience in data analysis and reporting

· Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

· Working knowledge of analytics tools (Google Analytics, Tableau, and Web Trends etc.)

· Understanding of HTML and XML is a plus

· Proficient in MS Office (particularly Excel)

· Excellent communication skills

· Analytical thinking with strong math skills

· BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus