Executive| Marketing

Job Description
Job Summary Functional Responsibilities-:
• Responsible for the achievement of marketing conversion targets by executing marketing strategies of the company.
• Assist in the collection of leads from different sources of prospective weddings and develop a database of potential customers.
• Accompany the Marketing Manager in visiting high net worth customers to convince them to make purchases from Malabar.
• Make customer visits based on the leads assigned by the marketing manager and ensure that the visit details are updated in the CRM software.
• Update showroom staff on the relevant information of leads convinced for making purchases in a timely manner.
• Provide information on the lead visits to the tele caller for the timely update of the same in the CRM software.
• Collect information on DNF data and take updates from wedding-related agencies, auditorium, event management, salons, etc. and maintain a database on the same to get prospective customers.
• Plan follow-up of potential customers according to the lead data, age, and by considering other factors.
• Participate in-store sales to understand various products, product offerings, pricing, and customer preferences.
• As part of the CSR initiative of the stores, check the eligibility of applicants to various charitable schemes introduced by the organization.
• Must be accurate in handling medical trust functions and answer queries related to Charity and HRD by the management & from prospective customers.

Marketing-:
• Execute the marketing campaigns at the store based on inputs from the marketing manager.
• Conduct market survey regarding the counter sales of competitors, observe advertisements & report any false propaganda given by the competitors and discuss with the superiors.
• Assist in monitoring the general sentiment about the brand online (monitoring reviews, comments, messages & posts) and execute online reputation management activities to ensure neutral/positive sentiment.
• Support outdoor activities like hoardings and campaigns organized by the Group and ensure timely reporting of its status to the Superiors.
• Assist in BTL marketing

Internal process-:
• Ensure that all activities are carried out as per the Standard Operating Procedures in the section.
• Prepare regular and ad-hoc reports as required within a specified time period.

People development-:
• Continuously strive for self-development by actively seeking opportunities for growth.
• Ensure adherence to timelines for completion of the performance appraisal for self.
• Take overall responsibility for identification of training needs and completion of mandatory training programs/certifications for self.

Functional Area Retail Sales
• Job Function: Marketing/MR/Media Planning