Job Description
Job responsibilities: We need a content writer cum social media manager who will help in content creation, managing content on the website, and maintaining different social media platforms. The manager will develop and implement a social media strategy, develop brand awareness, generate inbound traffic to social media platforms, and websites.
• Content Creation (Large and Technical) for the Client’s website and social media platforms.
• Proofreading and editing.
• Content creation for Media (Print, Broadcast, and Digital)
• Managing social media platforms (Facebook, Twitter, Instagram, Blogs, YouTube, LinkedIn), overseeing design (Facebook timeline cover pic, display ads, thumbnails, ads, profile pic, YouTube branding, Twitter profile, Instagram stories, and feed, and other theme-based events branding), overseeing day to day social media activity (addressing queries, concerns, flagging inappropriate comments and posts, writing and scheduling daily posts, etc.).
• Help in the promotion (campaign planning and execution), create a unique voice for the brand on social media and clients website and generate relevant content (on all social and online forums) to reach the audience most likely to engage with brands.
• Develop a strategy to promote externally funded projects, executive education, in-house activities (seminars and workshops), and outbound events.
• Implement Search Engine Optimization (SEOs) for the website and Social Media.
• Using analytics (Google, Facebook, and other social media management tool) for effective social media presence and positive brand image of brands.
• Maintain database for brands & create and control the content calendar for several accounts across platforms, as well as the key influencer and stakeholders that touch them, both internally and externally.
• Liaise with internal teams such as clubs, committees, cells, programs, externally funded projects, theme-based events, etc., for content creation and management. Liaise with in-house designers and photographers, to produce creative assets and to share on different media channels.
Required qualifications:
• An M.A. degree in Mass Communication and Journalism or English or Media Studies or New Media Communication or Creative Writing or MBA in Marketing or Media Management.
• 3+ years of Social Media Marketing experience in corporate marketing, education the sector, social sector, or agency marketing role. Knowledge of Internet Marketing, Search Engine Optimization (SEO), and Web Development are desirable.
• Verifiable examples of social media marketing successes on different platforms - Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn, Instagram.
• Expert level skills in using and navigating social media networks, native web apps, 3rd party social media tools.
• Candidate must possess good writing skills and the ability to visualize and convey a message with interesting and relevant content
