Job Description
6 hours ago
Full–time
SALARY
:
4
LPAto 6
LPA
LOCATION
:
Bareilly, Uttar pradesh, India
VACANCIES
:
1
QUALIFICATION
:
Any graduate
MALE/
FEMALE
:
both
EXPERIENCE
:
3-6yrs
JOB DETAILS
Make an overall plan and strategy for generating online demand by exploring all the social and digital media for the selected brands.
Have a target based plan and working out Roll on all the promotions put together.
Develop and run paid and unpaid social media (FB, Instagram, You tube, Twitter, LinkedIn, etc advertisements/campaigns eg. PPC, like campaigns etc.
Ideate and execute multiple online advertisement campaigns.
Have an idea of e-commerce and work closely with the e-commerce department for all the need based requirements.
Explore all the third party online platforms for listing of the brands.
Manage research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior. Finding the relevant keywords, most searched words in the category and daily hits etc.
Develop a total understanding of online target audience and mindset modes. Targeting the consumer by geography, pin code, age, gender, online behavior etc.
Managing all social media forums of all the brands and company with regular posts and engagement campaigns.
Search engine optimization
Managing the website (basic functioning) with back end software.
Provide Campaign performance reporting and analysis like CTR, Conversion rate etc
Evaluating customer research/ market condition& customer data
Strong understating of current digital marketing Concepts & Strategy / best practice
Analytical mindset & critical thinking
Identify leaders & influences (Internal & External) & engage them in brand activities
FUNCTIONAL AREA
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