Job Description
If a product manager had a baby with a marketing manager they would give birth to you. This is a rare opportunity to set up our product marketing team from scratch, take charge of taking our products to market and ensure commercial success. If you are excited by this and think you have what it takes for this fully autonomous and high-impact role then read on!
_______________________________
We are Shape.Construction!
We are digitising the largest and most fundamental industry in the world, the industry that literally builds the foundations of the civilisation we all depend on to spare us from a brutal hunter-gatherer life: CONSTRUCTION
It is one of the least digitised industries in the world but also the largest – 1 in + people globally work in the construction industry and it constitutes 11% of global GDP.
Improving construction strengthens the very foundation of human civilisation. (Watch our short film about it here: youtu.be/PxcBZupiI7Y).
We got our start as a high-end construction project management consultancy. As a consultancy, we are focused on genuinely upgrading the way construction projects are delivered. We then take the deep understanding of the projects we work on to develop construction management software products that anyone can use to deliver their projects better.
We are building a full suite of products one module at a time – kind of like office 365 but for construction management.
(Check out www.shape.construction/, our construction management tech and watch this video about what we are doing. youtu.be/tgi4hW3G_NY)
The core of all this is our true secret sauce; people. We only recruit the very best both in capability and personality. We are deeply focused on designing a new type of organisation that is optimised for the flourishing of the people in the team first and foremost. People that join us develop fast as a whole person in ways they never imagined. (Read more about our vision and mission here www.shape.construction/join-us/).
This approach has allowed us to grow from just 2 people in 2017 to over 120 today (including consultancy) and we are still very much at the beginning! Joining us isn’t just some “job”, it is a transformative educational experience. We challenge you to be your best self in all aspects of life.
_______________________________
4 core values for a good life
We believe a life of human flourishing is all about meaningful relationships with others and challenging yourself to create a positive impact. So our values reflect the 4 levels of relationships that each of us has:
• Grow yourself – Your relationship with yourself
• Care about people – Your relationship with others around you
• Execute to greatness – Your relationship with your team
• Build civilisation – Your relationship with humanity and the world
This goes much deeper but for the sake of brevity, we will keep the summary version!
We enshrined our values in our vision:
We exist so that everyone in our team can thrive in a high-impact community that:
• Connects us with meaningful relationships
• Inspires us to develop ourselves to become better humans
• Empowers us to pursue our own learning adventures
We believe that, by first doing this, we can achieve the highest levels of value for the world.
And enable the achievement of our vision through our dual missions:
• To fully digitise the construction of human civilisation
• To create a new type of organisation that enables human flourishing while delivering a huge positive impact on society
_______________________________
The Role
Purpose of the role
You will sit at the intersection of product, traditional marketing, and sales. You will be positioning our products, promoting them, and enabling sales. You will own our product marketing strategy on a global scale.
Team
You will be leading the marketing team for our SaaS technology products and be heavily integrated into our Shape product team.
Your top 3 objectives
• To make the construction world aware of how our products help them and expand user adoption
• To build and continuously improve our product marketing team
• To develop yourself and everyone around you
Your top 5 responsibilities
• Pre-sign up: Planning product launches, writing and optimizing product and feature pages, creating sales enablement assets, writing FAQs, customer help docs, and developing educational content that brings the prospects to the sales funnel.
• Post signup: Optimising user onboarding, in-app communications with users, conducting A/B test experiments to increase feature engagement, customer retention, account expansion, and doing feature announcements.
• Manage KPIs and analytics: Set goals and key performance indicators (KPIs) to track how they are performing in achieving those goals and actively develop and monitor our product analytics tools.
• Design experiences: Track a user’s journey and tailor experiences to each touchpoint in their journey.
• Develop everyone: Maximise the development of your team personally and professionally and educate our broader team to improve as well
Your Capabilities
You are a proven marketing leader who knows how to switch between being a project manager, leader, communicator, researcher and doer to make things better.
Must-Have (The fundamentals)
• Mastery: An excellent, rounded knowledge and understanding of product marketing disciplines and techniques with deep knowledge in some areas and strong conceptual knowledge in the rest
• Communication: A confident and clear communicator, able to work with subject matter experts to extract information related to complex subjects and convey these to a wide audience in a simple, easy-to-understand way
• Leadership: You are a proven leader, coach and developer of product marketing teams
• Impact: A track record of developing and executing product marketing strategies that deliver real business impact
Nice to Have (If you don’t have it now you will after joining)
• Mastery: You are up to date with the very latest trends in product marketing and general tech and can also solve complex problems extending beyond your specific area of expertise
• Communication: A master in the art of influencing and persuasion with knowledge of the construction industry
• Leadership: You are a widely recognised thought leader in your domain
• Impact: A proven track record of hiring, coaching and developing rising stars and exceeding business growth targets through new marketing initiatives
Laminar isn’t the place for you if any of the following is true:
• You want an easy, chilled-out role without much challenge
• You like to be the smartest person in the room
• You don’t like continuously receiving honest candid feedback
• You prefer to do your own thing rather than work with a team
_______________________________
Salary and Benefits
Standard Stuff
• Paid Annual Leave 25 days + statutory Bank Holidays
• Flexible hours
• Compensation for this role depends on your capability level and will likely fall in the INR 1+,++,300 to 31,24,800 range
The Life-Changing Stuff
• 4 Day Weeks: That’s right, 4 day weeks
• Grow your whole self: Our leaders are more like coaches and one of our main objectives is to give 5 years’ worth of learning and development for every 1 year with us. You have a coach, mentor, well-being therapist and a development-orientated environment: That’s literally what our vision is all about and the primary reason Shape exists
• Be surrounded by the best: We only hire and retain the very best people. You might be used to being the smartest in the room but that won’t be the case in Shape. You will be surrounded by people you can learn from. We are 100% meritocratic so fast progression is the norm. You will be supported to excel in whichever areas you are most interested in! With Shape, development is unbounded
• Long-term impact: We are focused on solving the biggest issues in construction project delivery in a way that can spread and outlast us
• A generous equity scheme: as a fast-growing consultancy as well as the fact we are building software this has a huge upside, particularly for people that stay with us through our growth
_______________________________
Applying properly!!! Important!!!
We get thousands of applications so please write us a letter as part of your application explaining:
• Why do you want to join us?
• What do you think you bring to the team?
We aren't a giant faceless corporation; we really care about the people who want to join our team so all letters will be read thoroughly.
After that, we will reach out to you to schedule a casual conversation to help you to know us a bit better and tell us a bit about yourself.
After that, we will schedule a couple of technical and personal assessments to understand what your level of capability is based on our own development matrix. This is to ensure that when you join you are starting at the right level of responsibility based on your capability not just based on experience
