Senior Content Writer

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

Research industry-related topics (combining online sources, interviews, and professional studies) for the quarterly content calendar ● Write all blog articles, eBooks, white papers, success stories, press releases, speaking proposals, one-pagers, and more ● Write clear marketing copy to promote our products/services ● Proofread and edit all content before publication and publish to HubSpot ● Build out strategic copy landing pages and website pages ● Submit work to Senior Director/editors for input, approval, and keywords for SEO ● Coordinate with marketing and design teams to illustrate articles ● Conduct simple keyword research and use SEO guidelines to increase web traffic ● Working with Product Marketing and Sales, identify customers’ needs and gaps in our content and recommend new topics ● Ensure all-around consistency (style, fonts, images, and tone) ● Update website content and copy as needed including building landing pages ● Conduct media outreach when appropriate for public relations article placement

Qualifications

Graduate

Experience

3+ years (HealthCare will be added advantage