Digital Marketing Executive

Location: Ahmedabad

Designation: Digital Marketing Executive

Experience - 2 to 3 Years

About The Company:

Since a humble beginning in 2003, Accumax is currently one of the largest manufacturer of Laboratory liquid handling equipment, Laboratory plastic consumables and Laboratory bench-top equipment globally. We cater to customers in over 130 countries across the world. Driven by a culture of change and innovation, we constantly strive to improvise on our technology, process and product quality to provide exceptional customer experience. This has helped us carve a niche for ourselves and has become the very reason behind our monumental growth. While we are constantly exploring different horizons, currently our exclusive product basket includes Micro Pipettes, Pipette Controllers, Bottle Top Dispensers, Pipette tips, Centrifuge tubes, PCR plastic consumables, Cryo Vials Centrifuge, Hot plate stirrers, Vortex mixers, Dry bath, Homoginizers and many more products.

Company Web links :

www.accumaximum.com

www.neuation.com

Job Summary:-
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Design, build, maintain and grow our social media presence across all platforms
• Creating strategies to increase online traffic to the company’s website
• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them
• Launch optimized online adverts through Google Adwords, Linkedin etc. to increase company and brand awareness
• Improving the user experience on the company’s website(Includes design, content and usability)
• Coordinate with external ad agency and in house sales department for various campaigns and marketing strategies and execute that in timely manner
• Lead generation through various online tools
• Maintaining the online lead database

Requirements:
• Bachelor’s / Master’s degree in Computer Science or Marketing or relevant field.
• A minimum 2+ years’ experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing