Content Writer

Job Description

This role is for someone who enjoys composing compelling, conversion-driven copy across multiple touchpoints and marketing channels. As Upshot.ai’s Copywriter, you’ll be a vital part of the Brand & Content Team and work closely with the entire marketing team as your internal stakeholders, including demand gen, web and SEO, email, PR, and product marketing.

You will develop creative and compelling copy with a consistent brand voice that differentiates Upshot.ai from competitors and engages and converts readers.

You will also be a critical resource to your teammates, providing writing best practices and copyediting assistance for quality assurance.

The right person for this role is an imaginative and persuasive storyteller, a conversion-oriented brand champion, a dedicated problem-solver, self-motivated, reliable, detail-oriented, and collaborative.

Experience Range: 2 - 4 years

Educational Qualifications- BA in Communication, BCom.

Job Responsibilities

Conversion & digital copywriting:
• Web copy
• Landing pages
• Email & nurture
• Paid media copy, including display, retargeting, and social and search campaigns.
• Blogs
• Infographics
• Interactive content

Creative & brand copywriting
• Messaging briefs or frameworks
• Campaign ideation and outputs
• Employer brand outputs

SEO copywriting:
• Keyword optimization

Print copywriting:
• Brochures
• Event and promotional materials
• Booths and displays

Requirements:
• 3+ years of experience producing conversion copy for digital channels, including landing pages, display and search ad copy, emails, and blogs
• Experience working within an established brand and implementing messaging and tone of voice guidelines
• Proven success in ideating and producing creative copy for marketing campaigns
• Experience with SEO copywriting and best practices
• Copyediting experience
• A big plus is experience in writing for B2B and SaaS companies.

Skills Required:

SaaS, Employer Branding, Brochures, SEO copywriting, Blogs