Key Account Manager | FMCG

Objective : To develop the assigned Key accounts and to identify, acquire and manage new key accounts

Title : Sales lead

Work Location : Hyderabad/ Bangalore

Job Responsibilities
• Totally accountable for the assigned key accounts both for growth in volumes and share.
• Monthly tracking of volume, territory sales, share and other parameters.
• To develop an Annual Customer Plan for all the accounts and get customer buy-in. To execute against the same.
• Account Management that involves developing existing key accounts through innovative consumer and trade promotions, packaging /pricing strategies and merchandising inputs.
• Work closely with the Merchandising team to design, acquire and place merchandising material suited to the Key account.
• Develop promotions specific to the key account in coordination with marketing and implement the same
• Analyzing post activity results and create and maintain archive of successes and failures
• Negotiate, convert and secure long term deals with competition key accounts at a reasonable cost.
• Tracking new promotions in competition brands and accounts.
• Training of bartenders/waiters for suggestive selling

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