Head of Marketing

Job Title: Head of Marketing

Location: Nugegoda

Job Summary:

We are seeking a highly experienced and strategic-minded individual to join our team as the Head of Marketing. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that align with our business goals and drive growth. As the Head of Marketing, you will lead a team of marketing professionals, oversee the planning and implementation of marketing campaigns, and play a pivotal role in shaping our brand's image in the market.

Responsibilities:
• Develop and implement a strategic marketing plan that supports the overall business objectives and drives customer acquisition, retention, and revenue growth.
• Lead and manage a team of marketing professionals, providing guidance, coaching, and support to ensure optimal performance and professional development.
• Oversee brand management activities, ensuring brand consistency and alignment across all marketing channels and communications.
• Conduct market research and competitive analysis to identify customer needs, market trends, and opportunities for innovation.
• Plan, execute, and measure the effectiveness of marketing campaigns across various channels.
• Manage public relations activities, including media relations, press releases, and other communication strategies to enhance the organization's reputation and maintain positive relationships with stakeholders.
• Collaborate closely with cross-functional teams to align marketing efforts and achieve business objectives.
• Develop and manage the marketing budget, allocate resources effectively, and track the ROI of marketing activities.
• Monitor and analyze marketing performance metrics, generate reports, and provide data-driven insights to optimize marketing strategies and campaigns.
• Stay updated with industry trends, emerging technologies, and best practices, and integrate innovative ideas into the marketing strategy.

Requirements:
• Bachelor's degree in Marketing or professional qualifications in a related field
• 2 years of experience in a senior marketing role, with a proven track record of developing and executing successful marketing strategies.
• Strong leadership skills with the ability to inspire and motivate a team towards achieving goals.
• In-depth knowledge of marketing principles, strategies, and best practices across various channels.
• Excellent analytical skills and the ability to use data to drive decision-making and measure marketing performance.
• Exceptional communication and interpersonal skills
• Demonstrated experience in managing budgets, allocating resources, and achieving ROI targets.
• Up-to-date with the latest marketing trends, technologies, and industry developments.

If you are interested in applying for this position, please submit your resume and a cover letter highlighting your relevant experience, accomplishments, and expected remuneration package