Digital Marketing Specialist

Position Title: Digital Marketing Specialist

Job Overview: We are seeking a highly motivated Digital Marketing Specialist to join our team. The successful candidate will lead and will be responsible for developing and executing digital marketing campaigns across a range of channels to drive traffic, generate leads, and increase sales. The Digital Marketing Specialist will report to the Tech Manager and work closely with the creative and content team to achieve business objectives.

Key Responsibilities:
• Develop and execute digital marketing campaigns across social media, search engines, email marketing, and other channels
• Conduct research and analysis to understand customer behavior, trends, and preferences, and use insights to optimize campaigns
• Creative inputs to team for engaging content, including social media posts, emails, and ad copy